I’m Jen, and this brand-Mastiff Threads, started in the most unlikely place — a van, parked somewhere in San Diego, with my best friend curled up in the back seat.

Me and my dog Chief live out of that van right now, and every single day I’m working toward a real roof over our heads — a normal life, on my own terms. Every shirt sold gets us a little closer.

Chief is a blue Cane Corso, and before I tell you anything else about him, let me tell you what happens when we walk down the street.

People cross. People pick up their little dogs mid-walk and turn around and jog back home. I’ve had someone look dead at him and say “omg that’s a scary ass dog” — loud enough that I was supposed to hear it. Every single day, somebody adjusts their whole path because of how he looks.

Here’s the truth: Chief has never barked at another dog in his life. Not once. Little dogs lose their minds on him at the dog park — barking, snarling, the whole production — and Chief just stands there like a bored bouncer. This dog could legitimately be the “dress-up prince” at a 5-year-old’s birthday party and not lay a single tooth on a kid. When someone’s dog won’t stop going off on him, I’ll usually crack a joke — “sorry, Chief must’ve slept with one of your girlfriends, that’s why he’s barking like that” — and watch the owner go from tense to laughing in about four seconds flat.

That’s the gap. People see 130 pounds and make a judgment before they’ve seen a single thing he’s actually done. I’ve met just as many Chief lovers as haters, don’t get me wrong — but I never knew, until I was living it every day, how fast people decide what a dog (or a person) is worth just from looking at them.

That’s why “Don’t Be A Dog Racist” isn’t a slogan. It’s what I watch happen to my dog every single day.

Thanks for being here. We’re building something real.

— Jen, Chief’s person

WHAT YOU’RE GETTING

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